Which of the Following Statements About the Consideration Set Is

question 24

Multiple Choice

Which of the following statements about the consideration set is false?

• A)If a brand is not in the consideration set, it will not be purchased.
• B)As the number of brands in consideration set increase, the chances of our brand being selected decrease.
• C)A consideration is always at least 2 brands.
• D)Brands in the consideration set can come from point-of-sale.
• E)One way to increase choice of my brand being selected is to control the entrance of competitors' brands into the consideration set.

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Definitions:

Generation Y

Refers to the demographic cohort following Generation X, typically born between the early 1980s and the mid-1990s to early 2000s.

Generation Z

Refers to individuals born between 1996 and 2009.

Generation Alpha

Refers to individuals born in 2010 and later.

Latch-Key Kids

Children who return from school to an empty home because their parents or guardians are at work, and thus they are often responsible for their own care for several hours a day.