Marketers Use Perceptual Maps as a Means to Display or Graph

question 36

Multiple Choice

Marketers use perceptual maps as a means to display or graph the location of products or brands:

• A)with respect to the geographic areas where they are manufactured
• B)as they are clustered by retailer, normally in major metropolitan areas
• C)within distribution channels
• D)in the minds of consumers
• E)in terms of the utility created by each product attribute

---

Definitions:

Helping Relationship

A supportive and therapeutic interaction between a helper, such as a therapist or counselor, and an individual seeking assistance.

Client Satisfaction

Client satisfaction refers to the measure of how products or services provided by a company meet or surpass the customer's expectations.

Evaluation Survey

A tool used to gather feedback, assess effectiveness, or understand perceptions, often in the form of a questionnaire.

Helping Process

A series of steps taken by social workers or other professionals to assist individuals in resolving issues or improving their situation.