John Sells Televisions at Best Buy (A Local Electronics Store)

question 77

Multiple Choice

John sells televisions at Best Buy (a local electronics store) .He get an extra commission if he sells the Best Buy brand, "Insignia." So, when he talks to customers, instead of comparing all of the brands the store carries, he tries to focus the customer in on just one or two other brands and compares those to the Insignia.In this way, he can limit the number of brands the customer considers.In thinking about your readings on consumer decision-making, this is an example of what concept?

• A)Part-list cuing
• B)Price-quality heuristic
• C)Attraction effect
• D)Compromise effect
• E)Anchoring-and-adjustment heuristic

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Definitions:

Behaviourism

A theoretical approach in psychology that emphasizes the study of observable behaviors over internal phenomena such as thoughts and feelings.

Gestaltism

A psychological theory that proposes that the human mind considers objects in their entirety before, or in parallel with, the perception of their individual parts, suggesting that the whole is greater than the sum of its parts.

Psychiatrists

Medical doctors who specialize in diagnosing, treating, and preventing mental, emotional, and behavioral disorders through various forms of therapy and medication.

Clinical Psychologists

Professionals specialized in diagnosing and treating mental illness, emotional disturbances, and dysfunctional behavior.