Brand Laziness Can Explain Many Consumer Routine Choices

question 27

True/False

Brand laziness can explain many consumer routine choices.

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Definitions:

Peripheral Nervous System

The part of the nervous system consisting of the somatic nervous system and the autonomic nervous system.

Cognitive Appraisal Theory

A theory in psychology that describes how personal interpretation of a situation and its relevance to the individual affects their emotional response.

Cannon-Bard Theory

A theory of emotion that argues emotions and physiological reactions such as sweating and trembling, occur simultaneously following a stimulus, rather than the emotion being a result of the physiological reactions.

James-Lange Theory

A theory hypothesizing that physiological arousal instigates the experience of emotion rather than the other way around.