The Expectancy Disconfirmation Model Suggests That

question 63

Multiple Choice

The Expectancy Disconfirmation Model suggests that:

• A) as expectancies increase satisfaction increases.
• B) as expectancies increase satisfaction decreases.
• C) negative disconfirmations cause satisfaction to increase.
• D) expectancies are unrelated to satisfaction
• E) reality is more important than what exists in the consumer's mind

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Definitions:

Budgeted Sales

The planned or forecasted sales for a future period, often used for planning and control purposes.

Cash Collections

The process of gathering all cash received from sales, services, or other business activities during a specified period.

Direct Labor Wage Rate

Direct labor wage rate is the amount paid to workers directly involved in the production of goods or services, typically measured on an hourly basis.

Direct Labor-Hours

A measure of the amount of time workers spend on a specific task or production, used in calculating labor costs.