When a Purchase Involves Product Options That Are Very Different

question 26

True/False

When a purchase involves product options that are very different in terms of product attributes and overall attractiveness, post-purchase dissonance is more likely to occur.

---

Definitions:

SWOT Analysis

A strategic planning tool that assesses Strengths, Weaknesses, Opportunities, and Threats to an organization, used to formulate strategies.

Market Segmentation

The act of segmenting a target market into smaller, more specific groups of consumers who possess similar traits and requirements.

Strategic Marketing Process

The strategic marketing process involves planning, implementing, and evaluating marketing strategies to achieve business goals and meet consumer needs efficiently.

Situation Analysis

An assessment of an organization's current situation and external environment to identify key issues, opportunities, and challenges.