_____ Occurs When Product Performance Falls Short of Consumers' Expectations

question 44

Multiple Choice

_____ occurs when product performance falls short of consumers' expectations and seems inferior to rejected alternatives.

• A) Post-consumption evaluation
• B) Satisfaction
• C) Expectancy confirmation
• D) Post-purchase paradox
• E) Cognitive dissonance

---

Definitions:

Vaginosis

A condition characterized by an imbalance of the naturally occurring bacteria in the vagina, leading to symptoms like discharge, odor, and irritation.

Candidiasis

A fungal infection caused by Candida yeasts, commonly affecting areas like the mouth, throat, and genitals, known as thrush when occurring in the mouth.

Edema

A medical condition characterized by the accumulation of excess fluid in body tissues, causing swelling.