Volvo Manufactures a Station Wagon to Meet All of the Government's

question 83

Multiple Choice

Volvo manufactures a station wagon to meet all of the government's strictest safety ratings, and Volvo emphasizes this in its advertising, claiming to be, "the safest car on the road." From this information, it appears that Volvo may be engaging in what type of segmentation strategy?

• A) Geographic
• B) Price
• C) Psychographic
• D) Demographic
• E) Benefits sought

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Definitions:

Arthritis

A form of joint disorder that involves inflammation of one or more joints, leading to pain and stiffness.

Streamlined Body

A body shape designed to reduce resistance to motion through fluid (water or air), making it easier for the organism or object to move efficiently.

Friction

The resistance that one surface or object encounters when moving over another, caused by the interactions of the surfaces' microscopic irregularities.

Adaptation

The process by which organisms adjust and change over time in response to environmental changes, enhancing survival and reproductive success.