PRIZM Is a Segmentation Tool That Uses Psychographics

question 40

True/False

PRIZM is a segmentation tool that uses psychographics.

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Definitions:

Clean Commerce

Business practices and operations that are environmentally sustainable and minimize harm to the environment and to human health.

Radical Incrementalism

An approach that combines small, gradual changes with occasional significant, transformative shifts to achieve long-term goals.

Sustainability Lens

An approach to making decisions that consider the long-term impacts on environmental, social, and economic factors.

Rate of Replenishment

The speed at which resources are renewed or restocked to their original levels.