One Strategy for Positioning a Follower Brand Is to Separate

question 65

True/False

One strategy for positioning a follower brand is to separate the brand from the market leader by creating what appears to the customer as a new product category.

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Definitions:

Adult Status

The phase of life characterized by having obtained the social, legal, and developmental traits typically associated with adulthood, such as independence and responsibility.

Late 20s

Refers to the latter part of the decade in a person's life, typically the ages of 27 to 29.

Early 30s

A term used to describe individuals who are in the age range of 30 to 33 years.