The Price Segmentation Model Divides Customers into Four Broad Categories

question 56

Multiple Choice

The price segmentation model divides customers into four broad categories based on the customer's "perceived pain" of paying a high price and the "perceived value" of product differentiation.A customer who is in a "Value Segment" is best characterized by which of the following?

• A)This customer wants the lowest price and will not make trade-offs for value-added product benefits.Getting the lowest price is the priority.
• B)This customer wants both the lowest price possible and the largest combination of value-added product benefits.This person "wants it all" and will search for the best combination.
• C)This customer is less concerned with price and wants to have a high level of product differentiation.
• D)This customer is not overly concerned with price or value-added product benefits, but is mainly concerned with minimizing product search and evaluation.
• E)This customer is highly brand loyal, perceiving value in his/her favorite brand, and will pay any price for that favored brand.

Learn proper hand hygiene techniques.

Understand the stages of infectious disease development and treatment recommendations for various diseases.

Explain the concept of disease transmission modes and preventive measures.

Differentiate between sterilization, disinfection, and sanitization methods.

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Definitions:

Gymnosperm

Type of woody seed plant in which the seeds are not enclosed by fruit and are usually borne in cones, such as those of the conifers.

Cycad

Type of gymnosperm with palmate leaves and massive cones; cycads are most often found in the tropics and subtropics.

Classified

Categorized or organized into groups based on shared characteristics or attributes.

Pollen Grains

Microscopic structures that carry the male gametes of seed plants and are necessary for fertilization of the female ovule.