Is Segmentation Based on Consumer Preference for Specific Product Attributes

question 4

Multiple Choice

is segmentation based on consumer preference for specific product attributes or benefits, usage occasion, user status, rate of product usage, or loyalty.

• A)Demographic-based segmentation
• B)Ethnographic-based segmentation
• C)Psychographic-based segmentation
• D)Geo-demographic based segmentation
• E)None of the above is correct.

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Definitions:

Pansexuality

is the sexual, romantic, or emotional attraction towards people regardless of their sex or gender identity.

Heterosexism

signifies a system of attitudes, biases, and discrimination in favor of opposite-sex sexuality and relationships.

Homosexuality

A sexual orientation characterized by a romantic or sexual attraction to individuals of the same gender.

LGBTQ Community

Represents a diverse group of people who identify as lesbian, gay, bisexual, transgender, and queer/questioning, along with other sexual and gender minorities.