Examlex
Focusing only on one possibility and ignoring other possibilities is known as the common knowledge effect.
Balanced Performance Scorecard
a strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.
Financial Perspective
An aspect of business strategy focused on financial metrics and outcomes as a measure of success, often used in the Balanced Scorecard framework.
Customer Perspective
The viewpoint or attitudes of customers towards a product, service, or brand.
Marketing Plans
Strategic documents that outline the marketing strategies, tactics, activities, costs, and projected results for a specific time period.
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