A Manager Who Helped Develop a New Product That Looks

question 24

Multiple Choice

A manager who helped develop a new product that looks like it would be successful predicted a 90% chance of success for the new product.However, historical data indicate that of all new products introduced, only about 50% succeed.This suggests that the manager's prediction was guided primarily by the:

• A)representativeness heuristic
• B)availability heuristic
• C)simulation heuristic
• D)anchoring-and-adjustment heuristic
• E)contrast effect

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Definitions:

Consumer Surplus

The difference in the total funds consumers are willing and able to disburse for a good or service compared to the actual expenditure.

Willingness to Pay

The maximum amount an individual is prepared to spend on a good or service to satisfy their needs or desires.

Camera

A device that records or captures images, which can be stored, viewed directly, or transmitted to another location.

Consumer Surplus

Consumer surplus is the difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually do pay.