_____ Involves Building Stronger Relationships with Consumers by Using Information

question 78

Multiple Choice

_____ involves building stronger relationships with consumers by using information technology and improved business processes.

• A) Online advertising
• B) Relationship marketing
• C) Transactional surveys
• D) Process improvement initiatives
• E) Attribute advertising

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Definitions:

Snob Appeal

A marketing or persuasion technique that targets people's desire for prestige or status, suggesting that using a product or service will elevate their social standing.

Ad Hominem

A fallacy in argumentation where the focus is on attacking the character of the person making an argument rather than addressing the argument itself.

SWOT Model

Used to analyze a company’s strengths, weaknesses, external opportunities, and threats.

Internal Assessment

An evaluation conducted within an organization or individual to assess performance, strengths, and areas for improvement.