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A Comparison Matrix Is a Reporting Aid That Helps Consumers

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A comparison matrix is a reporting aid that helps consumers evaluate reviews of a product by providing a Consumer Reports style brand-by-attribute matrix that makes the decision for the customer as to which brand is best.


Definitions:

Demand Curve

A graph showing the relationship between the quantity of a goods or services demanded and its price, usually downward sloping.

Price Increase

A rise in the cost of goods or services over time, affecting the purchasing power of money.

Money Income

The total amount of monetary earnings or receipts accrued by an individual or household in a given time period.

Market Demand Curve

A graphical representation showing the quantity of a good that all consumers in a market are willing to buy at each price level.

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