When an Actor Is Seen in Close Proximity to a Product

question 47

Multiple Choice

When an actor is seen in close proximity to a product placement, or seen using the product in a scene, an association between the character and/or celebrity and the brand can be created in the consumer's mind.This is referred to as:

• A)stealth celebrity endorsement
• B)correspondent inference
• C)indirect endorsement
• D)brand integration product placement
• E)imitation evangelism

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Definitions:

Michel Foucault

A French philosopher known for his critical studies of various social institutions, including psychiatry, medicine, and the prison system, and his development of concepts like biopower and governmentality.

Bios

refers to the biological aspects of life and processes within organisms.

Giorgio Agamben

An Italian philosopher known for his work in the field of political philosophy, particularly regarding concepts of sovereignty, the state of exception, and bare life.

Political Bodies

Organizations or entities that govern a society, make and enforce laws, and oversee public policy and administration.