Which Word-Of-Mouth Marketing Technique Has Been Declared Unethical by the Word-Of-Mouth

question 17

Multiple Choice

Which word-of-mouth marketing technique has been declared unethical by the Word-of-Mouth Marketing Association?

• A)Organic word-of-mouth
• B)Buzz marketing
• C)Internet marketing
• D)Viral marketing
• E)Stealth marketing

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Definitions:

Avoid

In legal terms, to nullify or declare a contract void and unenforceable, as if it never existed.

Reasonable Person

A legal standard used to determine how an average person would responsibly act in certain circumstances.

Duty

A legal or moral obligation to act or refrain from acting in a certain way.

Standard

A set of established criteria, guidelines, or definitions used to measure or compare the quality, quantity, or value of products, services, or practices.