Which of the Following Related to Buzz Marketing Techniques and Word-Of-Mouth

question 13

Multiple Choice

Which of the following related to buzz marketing techniques and word-of-mouth are false?

• A)Buzz marketing techniques are increasing in importance to marketers because the cost of the traditional television advertising has increased in the last several years.
• B)The Internet has lengthened the amount of time that a word-of-mouth communication can linger in public.
• C)A buzz marketing technique that involves the spread of word-of-mouth over the Internet is also called viral marketing.
• D)Stealth marketing techniques are considered unethical according to the Word of Mouth Marketing Association and are also now illegal in the United States.
• E)Buzz marketing techniques are increasing in importance to marketers because the media is very cluttered.

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Definitions:

Iris

The colored part of the eye that controls the size of the pupil and, consequently, the amount of light that enters the eye.

Dilated Pupils

A condition where the pupils of the eyes are larger than normal, which can occur naturally in low light or be a sign of various medical conditions.

Fundus

The upper portion of an organ, especially the top of the stomach, or the part of the eye opposite to the pupil.

Body Mass Index (BMI)

A numerical computation that evaluates an individual's weight in relation to their height, used as an indicator of obesity and underweight.