Which Social Influence Principle Is Coke Using to Appeal to Consumers

question 53

Multiple Choice

Which social influence principle is Coke using to appeal to consumers when it donates money to Boys & Girls Clubs?

• A)The automaticity principle
• B)The social validation principle
• C)The reciprocity principle
• D)The scarcity principle
• E)None of the above is correct.

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Definitions:

Self-Concept

An individual's perception of themselves, including beliefs about one’s attributes, behaviors, and roles within the social world.

Collectivist Culture

A social pattern that stresses the importance of the group over individual achievement, emphasizing interdependence.

Personality Traits

Enduring characteristics or tendencies that influence an individual's behavior across situations.

Group Membership

The state of belonging to a group, which can affect an individual's identity, behavior, and social interactions.