Examlex
_____ describes a consumer's desire for definite knowledge of any kind to reduce confusion and ambiguity.
Behaviorism
A theory in psychology that emphasizes the importance of observable behaviors over internal phenomena like emotions and thoughts.
Ideal Self
A person's conception of how they would like to be, embodying their goals, aspirations, and values.
Self-concept
An individual's understanding and evaluation of their own personality, competencies, and characteristics, shaping how they see themselves.
Actual Self
is an individual's perception of the self as it is, contrasted with the ideal self or the self that one believes others see.
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