Which Is Not an Example of Brand Anthropomorphism

question 27

Multiple Choice

Which is not an example of brand anthropomorphism?

• A)Planter's Mr.Peanut (peanuts)
• B)Mrs.Butterworth (maple syrup)
• C)The Jolly Green Giant (vegetables)
• D)The Marlboro Cowboy (cigarettes)
• E)Mr.Clean (household cleaner)

---

Definitions:

Misinformation Effect

A phenomenon where a person's recollection of an event can be influenced by misleading information presented after the event.

State-dependent Memory

The phenomenon where information learned in a particular physiological or psychological state is more easily recalled when in the same state.

Retroactive Interference

The phenomenon that occurs when newly learned information interferes with the recall of information learned previously.

Context Reinstatement

A cognitive process that involves reconstructing the circumstances or environment present during learning or an event to aid memory recall.