The Five Basic Traits in Aaker's Brand Personality Model Include

question 10

True/False

The five basic traits in Aaker's brand personality model include: 1) surgency, 2) agreeableness, 3) conscientiousness, 4) emotional stability, 5) intellect.

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Definitions:

Normal Distributions

A distribution where the likelihood of data occurring decreases as the distance from the mean increases, all the while maintaining a symmetrical shape around the mean.

Discrete Random Variable

A random variable that can take on only a finite or countably infinite set of distinct values.

Text Messages

Short, digital communications sent over cell phone networks.

Probability Distribution

A mathematical description of the range of possible outcomes of a random variable, including the frequency or probability of each outcome.