Thinking About a Concept Activates That Concept in Memory

question 60

Multiple Choice

Thinking about a concept activates that concept in memory.Once a concept is activated, it influences how consumer think about subsequent concepts.This is called:

• A)proactive associative interference
• B)a priming effect
• C)thin slice theory
• D)the adaptive unconscious
• E)a disruption effect

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Definitions:

Payoff Matrix

A table that displays the potential outcomes for each player in a game, given the choices of all players.

Gains and Losses

The difference between the amount earned and the amount spent in buying, operating, or producing something.

Duopoly

A market structure characterized by two producers or sellers dominating the market.

Dominant Strategy

In game theory, a strategy that is optimal for a player, regardless of the strategies chosen by other players in the game.