What Effect Supports the Contention That Repetition of a Company's

question 8

Multiple Choice

What effect supports the contention that repetition of a company's brand message is a good strategy?

• A)The contrast effect
• B)The procedural priming effect
• C)The truth effect
• D)The distraction effect
• E)The thin slice effect

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Definitions:

Method of Limits

A psychophysical method for measuring thresholds, in which stimuli are gradually increased or decreased until detected by the participant.

Sensory Sensitivity

Sensory sensitivity refers to the magnitude of response or reactivity to environmental stimuli, such as light, sound, or tactile sensations.

Method Adjustment

A procedure in psychological experiments where conditions or methods are modified to improve the validity and reliability of the results.

Psychophysics

A branch of psychology dealing with the relationship between physical stimuli and their subjective correlates, or perceptions.