Examlex
Porter's "diamond" model:
Markup Percent
The proportion added onto the purchase price of products to account for overhead costs and gain a profit.
Cost
The amount of money required to purchase something or the expenditure incurred to produce something.
Markup Percent
The percentage by which the cost of a product is increased to determine its selling price.
Cost
The amount of money required to purchase something or the expense associated with creating a product or service.
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