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Companies have little to gain from trying to create psychological or cognitive identification by customers with the company's products.
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Q15: What is a firm's strategic group and
Q32: A collection of companies in an industry
Q33: According to Porter (1987),what are the three
Q35: A sound strategy is easily recognized because
Q50: Paradoxically,a recession can be an ideal time
Q51: Describe culture strength.
Q59: What must a full consideration of objectives
Q59: What are the three most common triggers