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The integration of a cost leadership and a differentiation strategy:
Malinke of Mali
An ethnic group predominantly found in Mali, known for their historical and cultural significance, including the founding of the ancient Mali Empire.
Twelfth Century
The period in history from the year 1100 to 1199, marking the High Middle Ages in Europe.
Kingdom of Ghana
An ancient West African empire, known for its wealth in gold and trade networks, existing from around the 6th to 13th centuries AD.
Ethnic Communities
Groups of people sharing a common racial, national, tribal, religious, linguistic, or cultural origin or background.
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