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An industry whose products can be easily substituted faces more threats from other firms currently not in the same industry.
Herzberg's Two-factor Theory
A theory of motivation proposed by Frederick Herzberg that suggests job satisfaction and dissatisfaction arise from two different sets of factors - hygiene factors and motivators.
Hygiene Factors
Factors that contribute to motivation that are found in the job context, such as working conditions, interpersonal relations, organizational policies, and compensation.
Work Setting
The physical and social environment in which people perform their jobs.
Hygiene Factors
Factors related to the work environment that can lead to job dissatisfaction if absent, such as salary, company policies, working conditions, and job security.
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