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SARA stands for Scanning, Assessment, Reliability, and Analysis.
Brand Identity
The collection of all elements that a company creates to portray the right image to its customer, including visual design, messaging, and experience.
Marketing Strategy
A long-term approach designed to achieve a company's marketing goals through a targeted campaign and understanding of customer needs.
Leadership
The act of guiding or influencing a group towards achieving a common goal, often involving making strategic decisions, motivating team members, and exhibiting strong ethical standards.
Mission
A company's core purpose and focus that serves as the foundation for its goals, strategies, and actions.
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