The Maker of Oral-B Toothbrushes Is Introducing a New Electric

question 24

Multiple Choice

The maker of Oral-B toothbrushes is introducing a new electric plaque remover and expects considerable competition.What pricing strategy would be appropriate for this maker to choose?

• A) price skimming
• B) penetration pricing
• C) odd-even pricing
• D) prestige pricing
• E) psychological pricing

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Definitions:

Action System

A framework or method used in social work and related fields to plan, execute, and evaluate interventions aimed at achieving specific objectives.

Agency System

A framework or structure within an organization that defines its operations, procedures, and roles for achieving its objectives.

Closed System

A system that does not interact with its environment and does not exchange matter or energy with the outside.

Disinfectant

A chemical substance used to eliminate or inhibit the growth of harmful microorganisms.