If a Manager Designs the Shoe Department in a Manner

question 71

Multiple Choice

If a manager designs the shoe department in a manner that one of its private label pairs of shoes, priced at $39.99, is positioned next to a well-known national brand of shoes priced at $69.99, what strategy is the manager attempting to accomplish?

• A) everyday low price
• B) odd-even pricing
• C) prestige pricing
• D) special-event pricing
• E) reference pricing

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