Click It, Inc. Travis Is a Salesperson for Click It, Inc.Click It Does

question 126

Multiple Choice

Click It, Inc.
Travis is a salesperson for Click It, Inc.Click It does not sell products with its own brand name.Instead, its products are created for different retail stores and carry the store brand.Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing.He suggested using a different pricing strategy.More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units.This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc.As Click It management considers the pricing issues, they should know that all except which of the following are major pricing objectives?

• A) status-quo pricing
• B) market-share goals
• C) survival
• D) profit minimization
• E) target return on investment

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Definitions:

Hypertension

Sustained, above normal, mean arterial blood pressure.

Diabetes Mellitus

A chronic condition characterized by high levels of sugar in the blood due to the body's inability to produce or properly use insulin.

Cardiovascular Disease

A class of diseases that involve the heart or blood vessels, including coronary artery disease, heart failure, and stroke.

Inferior Vena Cava

A large vein that carries deoxygenated blood from the lower and middle parts of the body back to the right atrium of the heart.