What Do Yo-Yo, Aspirin, and Thermos All Have in Common

question 137

Multiple Choice

What do yo-yo, aspirin, and thermos all have in common in a marketing sense?

• A) They were all once brand names that have since been declared generic terms.
• B) They are all heavily promoted during daytime television.
• C) They are examples of functional product modification.
• D) They have extremely high brand loyalty.
• E) They are all examples of private-label brands.

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Definitions:

Life Insurance

An insurance policy that pays out a sum of money on the death of the insured person or after a set period.

Repaid

The action of paying back money that has been borrowed, often including an interest component.

Liability Coverage

Insurance that provides protection against claims resulting from injuries and damage to people and/or property.

Negligently

Acting in a careless or thoughtless manner, often resulting in harm or damage to others.