In a Marketing Information System, Data from External Sources Include

question 29

Multiple Choice

In a marketing information system, data from external sources include all except which of the following?

• A) economic conditions
• B) the firm's suppliers
• C) the firm's customers
• D) competitors' marketing activities
• E) sales force activities

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Definitions:

Compounded Semi-annually

Interest on an investment or loan is calculated and added to the principal two times a year.

Government of Canada Bond

A Government of Canada Bond is a secure investment issued by the Canadian government, which promises to pay the holder a fixed rate of interest over a specific period of time.

Annuity

An annuity refers to a financial mechanism that delivers a steady flow of payments to someone, usually utilized as a revenue stream for individuals in retirement.

Semi-annual Contributions

Payments or deposits made twice a year into a financial account or investment plan.