Betty and Carole Recently Opened a Local Candy Store

question 125

Multiple Choice

Betty and Carole recently opened a local candy store.They considered the entire market of candy eaters as their market.Which targeting strategy did they use in choosing a target market for their store?

• A) market segmentation
• B) undifferentiated approach
• C) differentiated
• D) concentrated
• E) the marketing-mix approach

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Definitions:

Process Capability

The ability to meet design specifications.

Control Chart

A statistical tool used in quality control processes to monitor and control a process variable over time, identifying trends, shifts, or outliers.

Operating Characteristics Curve

A graphical representation showing the relationship between the capacity of a system or process and one or more of its operating parameters.