The Forces That Make Up the External Marketing Environment of a Firm

question 123

Multiple Choice

The forces that make up the external marketing environment of a firm

• A) have little effect on internal operations.
• B) can be controlled to the firm's advantage.
• C) result from the operations of the firm.
• D) are generally beyond the firm's control.
• E) include price, promotion, distribution, and product.

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Definitions:

Testing

The process of evaluating a system or its component(s) to determine whether it meets specified requirements.

Economic Environment

The Economic Environment consists of all external economic factors, such as inflation, unemployment, and economic policies, that influence a business's operating conditions and financial performance.

Operating Profit

This is the profit earned from a firm's core business operations, excluding deductions of interest and taxes.