Joseph Kuhn Was Trained as an Engineer, but Recently He

question 62

Multiple Choice

Joseph Kuhn was trained as an engineer, but recently he has been assigned the marketing responsibility for his company. In his role as a marketer, he wants to know what marketing can and cannot control. You indicate that marketing cannot control

• A) the price of the product.
• B) consumers' social values.
• C) the color of the product.
• D) sales promotion for the product.
• E) the distribution of the product.

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Definitions:

Internal Boundaries

Guidelines and distinctions set within an organization to delineate responsibilities, roles, and departments.

External Environment

External factors, forces, situations, and events outside the organization that can affect its performance and strategies.

Bureaucracy

A rational and efficient form of organization founded on logic, order, and legitimate authority.

Formal Authority

The power or right, usually derived from a position or office, to make decisions, give orders, and enforce obedience.