A Computer-Based System for Continually Gathering Internal and External Information

question 108

Multiple Choice

A computer-based system for continually gathering internal and external information is called

• A) marketing research.
• B) a marketing information system.
• C) market segmentation.
• D) market targeting.
• E) market programming.

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Definitions:

Alzheimer's Disease

A progressive neurodegenerative disorder characterized by memory loss, cognitive decline, and personality changes, ultimately leading to severe impairment in daily functioning.

Forgetful Acts

Incidents or occurrences where a person fails to remember a piece of information or perform a task, often due to distractions or memory lapses.

Representativeness Heuristic

A cognitive shortcut that involves making judgments based on how well something matches an existing prototype.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.