Which of the Following Is Not a Major Category of Factors

question 85

Multiple Choice

Which of the following is not a major category of factors that influence the consumer buying process?

• A) social
• B) psychological
• C) buying center
• D) situational
• E) both social and situational

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Definitions:

Warranty Liability

The legal obligation of a seller to compensate the buyer for defects or issues with a product or service that were guaranteed against in a warranty.

Good Faith

Conducting oneself with honesty and sincerity without intending to defraud or deceive others.

Preprinted Promissory Note

A standardized, fill-in-the-blank form that evidences a promise to pay a specified amount of money to a named party under agreed terms.

Payable

Refers to amounts of money that a business or individual owes to another party and is required to pay, typically within a specified period.