Sherry, a Sales Representative, Is Placed in a Group with an Engineer

question 67

Multiple Choice

Sherry, a sales representative, is placed in a group with an engineer from operations, a human resource specialist, and a financial manager to develop new uses for one of the company's existing products in order to increase sales.This group is a _____.

• A) standing committee
• B) task force
• C) bureaucracy
• D) cross-functional team
• E) multifaceted work group

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Definitions:

Ethnocentric View

A perspective that evaluates other cultures and practices based on the standards of one's own culture, often fostering a sense of superiority.

Generic Strategies

A framework in business strategy that outlines three main approaches a business can take to gain competitive advantage: cost leadership, differentiation, and focus.

Differentiation

The process of distinguishing a product, service, or business from competitors in order to attract a particular target market.

Cost Leadership

A business strategy focusing on gaining advantage by reducing production or service costs below those of competitors.