Dividing Customers into Groups Based on Their Needs Is Called

question 4

True/False

Dividing customers into groups based on their needs is called market segmentation, which is a process that clusters people with similar needs into individual and identifiable groups.

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Definitions:

Spatial Updating

The process of continuously revising one's mental representation of the spatial environment based on movement or new information.

Cognitive Maps

Mental representations of physical spaces, allowing individuals to navigate and understand spatial environments.

Survey Information

Data or insights gathered through questionnaires or interviews designed to assess the opinions, behaviors, or characteristics of a group of people.

Route Information

Represents the knowledge or data related to pathways, directions, or navigation procedures from one location to another.