A Channel Captain

question 49

Multiple Choice

A channel captain:

• A) is a retailer that carries a large amount of merchandise in the marketing channel at good prices.
• B) helps the customer gets needed information in the store and then orders it online for a lower price and to avoid paying state sales tax.
• C) is the institution in the marketing channel that is able to plan for and get other channel institutions to engage in activities they might not otherwise engage in.
• D) provides information on the structure of retail competition.
• E) is a retailer that develops its own brand name and contracts with a manufacturer to produce the product with the retailer's brand.

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Definitions:

ACA Code

The ethical guidelines established by the American Counseling Association that provide a framework for professional counselors in their practice.

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ACA Code

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