Which of the Following Statements About Private Label Brands Is

question 31

Multiple Choice

Which of the following statements about private label brands is false?

• A) Private labels allow the retailer to control the costs associated with developing, making, sourcing, and promoting the label.
• B) Private labels are advertised in the newspaper as brands and are heavily promoted in stores.
• C) Private label brands are usually sold at lower prices than manufacturer's brands.
• D) Private label brands have been successful in the grocery industry, while failing in most other retail sectors.
• E) Some retailers can't use private labels unless they are part of a buying group.