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Most smaller retailers have more control over this important factor for successes than larger retailers:
American Psychological Association
A professional organization representing psychologists in the United States, dedicated to advancing psychological science and practice.
Informed Decision
A decision made based on a full understanding of the facts, implications, and possible outcomes.
Double-blind Studies
Research experiments where neither the participants nor the experimenters know who is receiving the treatment versus a placebo, minimizing bias.
Placebo Effect
A beneficial effect produced by a placebo drug or treatment, which cannot be attributed to the properties of the placebo itself, and must therefore be due to the patient's belief in it.
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