In 2000,Samantha Toller Started a Small Fast-Food Restaurant

question 63

Multiple Choice

In 2000,Samantha Toller started a small fast-food restaurant.In order to gain a competitive foothold,Samantha offered low prices with very few extras.As her business grew,Samantha started adding services and gradually had to increase prices to cover the costs of these services.Today,Samantha is vulnerable to new,low-price competitors.This is an example of what theory of retail evolution?

• A) High price jinx
• B) High/low
• C) Retail life cycle
• D) Wheel of retailing
• E) Retail accordion

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Definitions:

Federal Trade Commission Report

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