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Attractiveness
A quality that makes something or someone pleasing or appealing to the senses, particularly in appearance or manner.
Non-Human Endorsers
Entities other than living people (such as characters, animals, or mascots) used in advertising campaigns to promote products or brands.
Two-Factor Theory
A psychological theory that proposes human emotions are influenced by two main factors: arousal and valence.
Source Credibility
the perceived trustworthiness, expertise, and reliability of the source of information.
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