Ease of Access Refers To

question 15

Multiple Choice

Ease of access refers to:

• A) the consumer's ability to easily and quickly find a retailer's Web site in cyberspace.
• B) the ease with which a consumer can return merchandise.
• C) the consumer's ability to gain credit.
• D) the consumer's ability to obtain parking.
• E) the amount of time between when an order is placed and when it is delivered to the customer.

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Definitions:

Receptor Cells

Specialized cells that respond to specific types of energy (e.g., light, sound) and convert it into neural activity.

Taste Buds

Sensory organs located on the tongue and are responsible for the perception of taste.

Psychophysical Study

The branch of psychology that deals with the relationships between physical stimuli and their subjective perception or psychological effects.

Absolute Threshold

The minimum stimulus intensity that an organism can detect at least 50% of the time, a concept used in sensory psychology.