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Assume that the list price of an item is $1,200 and that the chain of discounts is 40-20-10.How much would a retail buyer pay?
Social Comparison
The process by which individuals evaluate their own opinions, abilities, and qualities by comparing themselves to others.
Uncertainty
The state of being unsure about something or the lack of certainty or predictability in events.
Five-Factor Model
Refers to a comprehensive model that outlines five broad personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Agreeableness
A personality trait characterized by warmth, kindness, empathy, and a desire for social harmony.
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