For Leader Pricing to Be Effective,which of the Following Guidelines

question 45

Multiple Choice

For leader pricing to be effective,which of the following guidelines should be followed?

• A) Not many customers should actually want to buy the leader item.
• B) The leader item must have had a very high markup before being discounted.
• C) The leader item must have narrow appeal within the retailer's target market.
• D) The leader item must be an item frequently purchased by the consumer.
• E) It should never be sold below cost.

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